Gap Fall 2013

When I think of Gap I think of blue jeans, white tees, and a mob og models smiling cheerily at the camera on front of a white backdrop. I also think of brightly knit scarves and perfect pearly whites gleaming at me from some oversized winter campain plastered on a billboard.

What I don't think of is exactly what Gap's fall 2013 campaign embodies: more fashion forward styles and colorblocking. I'm really liking the understated chic of this campaign. While styles are still basic enough to say "Gap" they are way mroe on point... the perfect example being the athletic pants, tomato coloured ensemble, and sleeker coats. I can't wait to check these out in stores... lookbooks can be decieving. What's your take on Gap's updated look?











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